Our Story
The story behind Vihaag
A girl who loved fashion, a boy who believed in her dream, and thousands of miles between them. This is how Vihaag began.
Two people, one dream
Hi, we're Poonam & Vignesh. Vihaag started as a dream between two people living miles apart but working toward the same goal. I'd always loved fashion — sketching designs, exploring fabrics, imagining clothing that makes women feel confident and beautiful. Vignesh was the one who kept pushing me to believe in myself and take the first step.
The first sketches
Inspired by journeys
Shaped by travel
What truly shaped Vihaag was our love for travel. Every trip became a source of inspiration — the colors of a sunset, the charm of a hidden street, the effortless style of women we met, and the memories we made together. Those moments slowly became the foundation of our designs.
Late nights & long distance
As a long-distance couple, we spent countless late nights talking through ideas, collections, and the future of the brand — between calls, shared mood boards, and endless conversations. What began as sketches and dreams eventually became Vihaag.
Built together
Vihaag isn't just fashion. It's our story of love, distance, dreams and determination — made for women who want to feel confident, effortless, and unapologetically themselves.
Our Vision
To create timeless, travel-inspired fashion that empowers women to feel confident, beautiful, and free — wherever life takes them.
Designed with passion · Inspired by journeys · Made for every woman
Every collection is inspired by the places we've explored, the memories we've made, and women who embrace confidence in their own way. It's a dream we built together.